The Sochi " Zhemchuzhina" is a grand hotel on the Black Sea coast with a half-century of history.

Today the legendary hotel, which is a traditional venue for such iconic events as the KVN and the Kinotavr festival, is working according to the principle of minimal ecological footprint.

Conscious use of resources has become an image principle. Energy-efficient lighting and water-saving devices have been installed in the premises, separate waste collection has been organized, consumables with "green" labels are used, and hygiene products are in eco-packages.